As far as eCommerce platforms go, you can’t really go wrong with Magento. It’s one of the longest standing and most reliable platforms for merchants and business owners trying to succeed online.
Despite all of the features and open-ended nature of the platform, you still need to work on your Magento SEO if you intend on attracting a good amount of traffic to your store. Organic traffic is the heart of any eCommerce business, as this is akin to the foot traffic that you would receive at any retail outlet or brick and mortar location. It’s essential that you take the right steps to ensure that you are building your presence online, and search engine optimization is still the best way to go about doing this.
For those who are new to SEO or just need some additional direction in terms of improving your website, this quick guide will be sure to fill you in.
The Best Magento SEO Techniques For eCom Websites
In SEO, success is usually generated through the right strategy and consistent work. Formulating the proper strategy and deciding on which techniques to follow is the part that trips people up. It’s no secret that these optimizations can get downright complicated, especially if you don’t have a background in digital marketing.
And it’s important to keep in mind that most SEO work has to be done manually. You can’t rely on fancy Magento plugins or certain themes to see you through. Most of these things are only a guide at best, so keep this in mind as you read through the following points.
- To start, you have to make sure your site is sound. You need a reliable server that is configured properly, snappy load times, and pages that can be properly indexed by Google. If you don’t know what any of this means or can’t imagine doing this kind of work yourself, you definitely need the help of a Magento SEO agency, so keep that in mind as well.
- Be slow and steady as it pertains to keyword research. You don’t get any brownie points in SEO by rushing. Take plenty of time when selecting the keywords you want to target in order to make sure that you will have the best possible chance at ranking. Keywords are what drives SEO, and if you miss the mark by targeting generic keywords or ones that don’t have the right search intent behind them, you could be sabotaging your efforts.
- Develop a content strategy that keeps your users in mind. Years ago you could get away with generic and boring information on your website so long as it was optimized with the right keywords. That won’t cut it anymore, because Google looks at metrics like bounce rate and how relevant your content is to the user’s search queries. This means that if your site is full of useless information and thin content, it could plummet your rankings in Google despite using the right keywords.
- Optimize each product listing with a robust description, high quality graphics, the proper meta titles, and plenty of relevant and useful information. While you will want to focus on your blog as well, each product on your site should be its own landing page.
This is just the starting point in terms of improving your Magento SEO. If you want to get more out of your website and get more traffic than ever before, it might be worth your time and money to contact an agency like Genius eCommerce®. They are a team of skilled digital marketing professionals that specialize in eCommerce stores, including ones on Magento. Call them up if you really want to supercharge your search engine optimizations.