Are you looking for a way to make your website more user-friendly? Transcription services may be the answer. Transcribing the content on your site can seem daunting, but it brings many benefits.
In this post, you’ll learn what transcription is and how it can help your website. We’ll also give you tips on choosing a transcription service provider. Read on to learn more.
All About Transcribing Websites
Before we get into how and why website transcriptions are important, it would help to take a step back and define transcription. This term denotes converting audio or video recordings into written text. This written text is applicable for various purposes, including speech writing, research, and legal proceedings.
In the context of websites, transcription is a method of creating written versions of audio or video content on a site. This written version is used in lieu of or in addition to the audio or video.
How to Transcribe Websites
Now that we’ve covered what transcription is and why it’s essential, it’s time to get into the meat of this blog post: how to transcribe websites. There are two ways you can transcribe audio and video files hosted on your website.
- Automatic Speech Recognition
One option is to use automatic speech recognition (ASR) software. ASR software uses algorithms to convert spoken words into text in real time. This type of software is affordable and easy to implement.
However, ASR software is not known for accuracy, so reviewing the transcripts generated by these programs before publishing them on your website is necessary. Besides, it doesn’t carry the human emotions needed for compelling content, making it the least preferred transcription method.
- Professional Transcriptions
Another option for transcribing websites is hiring professional transcriptionists. These people are trained experts who will listen to your recordings and type out accurate and easy-to-read transcripts. This option is practically error-free and contains an emotional touch and a specific format, making the resulting transcript easy to understand and relate to. While this method might be pricier, it’s the choice of many.
What Are the Benefits of Transcribing Websites?
Now that you know how to transcribe your website, here are convincing reasons why it’s worth the trouble:
- It Makes Your Website More Accessible
This one is pretty obvious. By transcribing your website, you’ll make it more accessible to a broader audience. For instance, people with hearing difficulty use transcribed text to gain information from a video. By providing transcripts of your content, you’ll make it possible for those who use screen readers to access it. This way, your website will benefit from the inclusivity it delivers. Besides, you can easily translate your transcripts into multiple languages, further reaching people from all corners of the world.
- It Improves Your SEO Rankings
Another great benefit of transcribing websites is improving your SEO rankings. This improvement happens because transcription creates more text for search engines to index. The more text there is on your site, the more chances for people to find your content with keyword search.
- It Increases the Time People Spend on Your Website
First impressions matter. What happens when potential customers who don’t understand what they’re reading visit your website? You guessed it – they leave. In today’s fast-paced world, people don’t have the time or patience to figure out what a company is all about if it’s not immediately clear.
With clear and concise information, your web visitors will likely spend more time on your site overall. They may also need to explore other parts of your website, which leads to higher engagement, which is great for SEO.
- It Builds Trust With Potential Customers
People have more trust and credibility in your company when they see that you’ve gone the extra mile to ensure your content is accessible and easy to understand. In essence, transcribing shows that you care about meeting the needs of all potential customers. That’s something they’ll remember when they’re ready to make a purchase.
Key Takeaway
Transcribing websites may not be the most glamorous task, but it’s vital. You can create clean, accurate, and easy-to-read transcripts with a few simple steps and some organization. The benefits of transcribing websites are many: better search engine optimization, improved accessibility, and increased engagement. And all of those lead to more sales and profits. Contact a reputable transcription service provider such as GoTranscript to maximize your content today.
