How to Grow Your Customer Database

Customer Database

Professionals have found that a positive growth rate for businesses should be around 5% in the United States.

Business growth takes how your business functions and the growth rate of the economy into consideration.

If you want to do everything in your power to encourage customer database growth, there are a couple of things you can try.

Continue reading to discover the best tips and strategies to help build up your customer database and retain current buyers!

Send Newsletters

Newsletter marketing is one of the most effective strategies to increase your customer database.

It is easy to sign customers up to receive monthly newsletters from your company. Newsletters offer a great opportunity for you to tell them about new products, upcoming designs, and more. You can customize your newsletter to whatever needs fit your company and increase customer engagement.

Sending newsletters to people who have yet to utilize your services can also help push them in your direction. A simple newsletter can build up your customer database and doesn’t take much time to organize.

Host Giveaways and Offer Discounts

If you want to create your own customer database that is full, consider sending giveaways and discounts.

Informational emails are useful for marketing purposes. However, they don’t always get customers to commit to making purchases. A giveaway or discount will act as an incentive and encourage customers to buy your products or services.

Another reason that giveaways and discounts are so effective is that they give people a chance to try your services. They can try without having to spend full price for the first time. This increases customer engagement and can help draw in new people for your database.

Utilize Social Media

Social media is a great starting point to building your customer database and engagement.

By utilizing social media, you can grow awareness about your company and reach new people. Social media doesn’t limit you to your local area, it can be shared across the country and globe. By utilizing LinkedIn, Facebook, and other platforms, you can reach out to people with similar interests.

This helps make marketing most effective because you can find a larger target audience. Social media helps build customer databases by offering information about each customer. Sometimes their email can be shared too!

Attend Trade Shows and Networking Events

Another way to increase customers in your database is by attending trade shows and networking events.

Tradeshows and networking events are packed with people in the industry. They are full of people who buy products or services from that industry. You won’t have to look very far when you attend these events for new customers. For the next tradeshow that is coming up, you should consider reserving a spot.

At the tradeshows and networking events, make sure that you bring a tablet or paper to write down customer details. After the event is done you can add these people to your email lists and database to track.

Create a Mobile Platform

Most people utilize their phones and tablet while shopping or browsing online.

If you want to build your customer database, you should have a mobile-friendly version of your site or application. This will allow customers to access your products faster and easier, without having to pull out their laptops. Convenience is crucial for retaining customers and finding new ones.

Many people recommend including surveys, notifications, and sign-up sections within your mobile site.

Ask for Information at Point of Sale

A simple strategy to grow customer database information is to ask for information at the point of sale.

Businesses like Victoria’s Secret and Bath & Body Works do an excellent job at getting more information at the register. Whether the customer is buying online or directly at your store, you can ask them about emails, addresses, and birthdays.

Many professionals recommend using a site like to keep track of customer information and details. Depending on what type of information you are seeking about customers, you can quickly do it during their purchase.

Email Re-engagement Notifications

Have you ever used Duolingo or Apple health? Both of these have one thing in common, re-engagement notifications.

Re-engagement notifications are typically sent to a customer’s phone or email to alert them of inactivity. These alerts are often sent when a customer has something sitting in their cart and has yet to make the purchase.

These emails and notifications can help remind customers about their purchases and encourage them to buy. Not only does this keep current customers engaged, but it can also help gain new followers who are nervous to commit.

Increase Customer Reviews

Customer reviews can help grow your customer database by encouraging people to use your services or products.

Having a good reputation is essential if you want your business to succeed and grow. Asking customers to do online reviews can help market your company and improve growth opportunities.

It is important to note that not every review may be exceptional. The better service you provide to customers, the happier the reviews will be. If you aren’t able to get people to send in reviews, you could always try giving an incentive, like a discount, for encouragement.

Improve Your Customer Database One Step At a Time

There are many ways that you can grow and destroy a customer database.

By utilizing this guide you can keep your current customers engaged and draw in new people. These new customers will help your business grow and thrive, making you more successful.

Don’t be afraid to think outside of the box and try to put a unique spin on these strategies. It will help you stand out from competitors and retain sales.

Be sure to check out our blog for more articles about customer database software and improving your company!

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