Do you wish to increase traffic on your online store in an organic way? Or generate some quality leads without investing in expensive advertisements? If yes, then try SEO. It can help you rank your website on the top pages of the SERPs. And the best part about working with a company like SEO Melbourne is that it’s economical and perfect for almost all types and sizes of businesses.
How it works is simple. Suppose your business deals in wholesale clothes. So, SEO will make your website appear in the top search results for keywords like “buy wholesales clothes” or “best wholesale clothes seller.” This means whenever anyone searches for such phrases, the first website appearing in their search results will be yours.
Do you know that 90% of Google users only look at the first page of their search results? This means if your website is on any other page, you’ll instantly lose 90% of your targeted audience. So for your website, it is very important to achieve the top ranks of the SERPs.
Do you want to know more about SEO? Keep on reading to discover some detailed information on this topic.
What Does SEO Mean?
The full form of SEO is search engine optimization. It is the process of boosting your website’s organic traffic by increasing the visibility and ranking on search engines like Google. Your website is more likely to appear at the top of the SERP for specific inquiries only if it’s fully optimized.
SEO is a two-sided coin. One of them is understanding what the audience is searching for online, the words they use to search for their queries, and what type of content they enjoy consuming. Knowing the answers to these questions will help you create such content that they love to read or view and share.
And the other side includes delivering the content in such a way that search engine crawlers can identify and understand it easily.
Now when you have a good idea of what SEO means, it’s time to understand it’s important. As a proprietor, you cannot simply invest in any services for your website. Learning the importance of SEO will help you decide on whether you should choose it or not.
Why Is SEO Important For Your Website?
While paid advertisements, social media, and other online platforms can generate target traffic to the websites. But the majority of traffic is always driven by search engines.
Organic search results appear credible to searchers and also receive more clicks than paid ads. Do you know that less than 10% of the audience clicks on paid advertisements out of all the US searches?
SEO is also among the only online marketing tools that can pay dividends for a long time when set up correctly. If your website contains quality content that is worth ranking for the right keywords, traffic on your webpage will surely increase over time. On the other hand, advertisements need continuous funding to forward traffic to your site.
There are two ways to perform SEO for your website. Either you can do it yourself. Or can hire an expert WordPress SEO agency that will do it for you. We suggest it’s best if you let the professionals do their job. See, SEO might look like a job as easy as making a cup of tea. But it isn’t. SEO includes numerous activities that accept zero mistakes.
First of all, as a beginner, it’ll take you a long period to gain a good amount of theoretical knowledge on SEO. And when you move on to implement it, the chances of errors are always there. So why waste your time and money on something that can be done in less time and efficiently by outsourcing it? In other words, it’s best to hire an SEO company for your WordPress website.
Are you still not sure whether to hire them or not? Below we have given all the major reasons why you should hire a WordPress SEO company.
Reason To Hire SEO Agency-
#1 SEO Agencies Knows far More Than You
Many companies try performing SEO by themselves. And frankly, most of them fail, and the rest get mixed or unsatisfied results. SEO is a time-consuming process and can become very complex and challenging without proper knowledge. By hiring WordPress SEO services, you can save your efforts and time. And can dedicate these resources to other areas of your firm.
#2 SEO Will Help You Stay Ranking High
It’s important to remember that Google and other search engines are constantly changing their algorithms. And as a beginner in SEO, you might find it hard to keep yourself updated with that knowledge. An experienced SEO agency not only aware of every latest update of search engines. But also knows the strategies to turn them in your favor. If your website follows expired rules and guidelines of Google, it might not rank on the top pages for long. But when your web pages are fully optimized and created according to the latest updates, they will surely rank higher on the SERPs for a longer duration. In other words, if you don’t want your website to lack back from the trend, hire an SEO agency.
#3 You Will Get Back What You Will Invest In SEO Services
Hiring a reputed SEO agency for your business offers a high ROI. Every single dollar you will spend on SEO for your store or website, you will receive back in the form of- higher number of visitors, a good customer conversion rate, and a great online image. In other words, investing in such services is a value for money deal.
#4 Cost-Effective Deal
Some firms spend hundreds of dollars and hours optimizing their website without the right SEO assistance. It is nothing but a waste of resources. An agency that specializes in SEO will offer the confidence of the right investment.
Choosing an SEO agency is cost-effective as compared to hiring separate experts for different SEO tasks. Suppose you are given a job to cut down a tree to produce match sticks. Remember- you have limited funds. You have two options In Front of you. Either you can hire two people to do different jobs like one will cut the tree, other will produce match sticks. Both of them will charge on different bases, and the cost may vary.
Or you can hire a firm that will do all the tasks from cutting the trees to produce the matchsticks at the same price. Which one do you think is more economical? Obviously, the second option. The same goes for SEO. Hiring an SEO agency is cost-effective as it eliminates the need for hiring and managing separate experts.
#5 SEO Agency Keep Your Website Off the ‘Bad List’
Like our beloved Santa Claus, Google also has a blacklist. But how does your website get on this list? Simple, hire an unprofessional or shady SEO consultant, and you’ll be on it. Many SEO experts promise quick returns through unethical and underhanded methods.
Some of such illegal SEO methods include keyword stuffing, page jacking, and hiding text. Although, they are some great ideas to rank your website on Google. But they will get it blacklisted. And once Google blacklists your website, the search engine will automatically remove it from their index.
A site that is blacklisted loses almost 95% of its traffic. Want to avoid your website from getting blacklisted? Then hire an SEO agency. Professional SEO experts don’t use shortcuts to outsmart Google’s algorithm. They use honest and ethical techniques to receive your targeted conversions and traffic.
#6 An SEO Agency Will Produce More Quality Results
SEO experts have lots of experience. This way you can assure that they will do their job effectively. They have worked with several businesses similar to yours before. They might know about your audience better than you and can optimize your web pages in the best way to attract target leads.
How will they do it? One of the essential services that SEO agencies are experts in is- keyword research. Using it, they will identify the most popular and searched phrases or words. Plus, they will also include them in your website content strategically so that the page can rank better on Google or other search engines.
In addition to keyword research, an SEO agency will also perform a keyword audit. It’s an assessment to determine if a page is capable of ranking on the specific keywords or not. It also gives them an insight into your content’s performance.
Another great service that an SEO agency offers is building backlinks. What is link building? It is a process of obtaining quality backlinks from other websites. The higher quality backlinks your website has, the better your content or website will rank.
Do you think building backlinks is a simple job? Think again! According to most experienced SEO agencies, building backlinks is the most difficult task of SEO. And without proper knowledge, you cannot generate quality links. So it’s best if you hire an experienced SEO agency to optimize your website.
So this article was about- what SEO is, its importance, and how a WordPress SEO agency can improve your website’s rankings. We hope the above reasons convince you to hire these services. Finally, if you enjoy reading this article, make sure you share it with your friends who are looking to rank their website.
Do you have any doubt about any of the above points? If yes, then make sure to ask us your queries below in the comment section. We will answer them as soon as possible. Till then, start your search for good SEO services now!