You know how important it is to maintain a strong, respectable, and appealing presentation for your target audience, whether you’re a buyer, seller, or just a regular old real estate marketer. It’s important to advertise your business efficiently and discover methods to one-up your competition in such a competitive sector that hits so close to home.
Because today’s real estate industry is full of fast-paced buyers and ever-changing technology like virtual real estate, video marketing is a requirement. People are turning to video to discover new ways to lure clients to their websites as social media becomes more popular in digital marketing.
Video-enhanced real estate listings attract 403 percent more inquiries than those without. Video creation and optimization may be a major development lever for a local firm seeking to break into a crowded industry. A simple and efficient method to introduce oneself to prospective clients is to create a clear cover video for your social media accounts or website. Here are a few things to consider while creating a real estate video.
- Humanize Your Videos
Purchasing (or selling) a home is a very personal endeavor. The procedure is not only monetarily costly but is also emotionally draining. What’s more? People frequently act on their feelings. People, not objects, are what people relate to. This is why you should get into the practice of telling stories. By far the most successful approach for winning over your client’s heart is an emotional appeal. Go ahead and evoke those feelings with a compelling video!
- Leverage the Power of 360-Degree Video
It might be difficult to convey the beauty of a physical object on a flat two-dimensional surface when selling something tactile online. Of course, video is quite useful in these types of companies. Real estate is no exception, but since it requires such big, multi-functional rooms, conventional video is sometimes insufficient. Here’s when the 360-degree video comes in handy! In fact, real estate agents have started using 360-degree camera technology while conducting virtual real estate tours too. This audio-visual experience allows your audience to immerse themselves in the environment and tour the venue without removing their slippers.
- Plan Your Shots
This is not something that should be done spontaneously or on the spot. For each bedroom and bathroom in the house, just 2–3 shots are required. However, for essential areas such as the kitchen, living room, or master bedroom, make sure to obtain enough views and camera angles to give the client a complete picture. Try to avoid overshooting. Move on to the next one if you have a solid shot. If you make a mistake, erase the clip and start over. This will assist you in speeding through the edit. You’ll need broad photos of the front and rear of the house, close shots of the front door, and any additional detail shots or distinctive aspects of the yard you wish to include.
- Keep Your Videos Under 5 Minutes
Unless you’re conducting a real-time virtual site visit, keep your films brief and to the point. Your video will lose viewers every extra second it is played. This is how people watch videos: on average, just 37 percent of videos are retained until the very last second. Viewers will lose interest and move on when videos begin to morph into movies. If you simply include the most interesting parts of your tale, it will be more engaging. At the end of the day, your real estate business will gain if you can grasp video marketing.
Real estate marketing takes on a whole new dimension with video advertisements. You can bring your property to life or convince potential clients about why you are the greatest choice with the correct editing tools, a keen eye for detail, and some passion.
So, what are you waiting for? Go ahead and start shooting!