A decentralized web analytics and blockchain-based SEO supervision platform
Eliminates geographic
boundaries of SEO market
Increases businesses'
revenue
Eliminates fraud in
SEO industry
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SEOcare Network is a decentralized fog* analytics network which allows both individuals and businesses to rent out their unused computing resources and bandwidth for creating powerful analytics products.
Along with a network, we are building several key products on top of it, such as SEOcare Platform for website/SEO supervision (the network is named after it) and website change monitoring system across the entire web.
SEOcare Network is a decentralized fog* analytics network which allows both individuals and businesses to rent out their unused computing resources and bandwidth for creating powerful analytics products.
Along with a network, we are building several key products on top of it, such as SEOcare Platform for website/SEO supervision (the network is named after it) and website change monitoring system across the entire web.
* Fog computing is a term created by Cisco that refers to extending cloud computing to the network edge. The network edge is any computing and network resources along the path between data sources and cloud data centers.
Nodes
Websites
Farmers
Cloud SEOcare PlatformiSEOcare Platform is the first product to build on a decentralized analytics network. It is a blockchain-based website supervision and SEO supervision planform. Website change monitoringiOnce a sufficient number of nodes and farmers are reached, the project team will launch a system to monitor technical, content, and visual changes of all sites on the internet, combining this data with changes in those websites’ metrics. Other products Third-party cloudiWe will offer third-party developers the opportunity of launching their own products built on top of the network using API SEOcare. Product Product 1 Product 2 Product N NodesNode is an ecosystem participant that makes its computing power, storage space, and bandwidth available for website data collection, storage, and analysis purposes. FarmersFarmer is an ecosystem participant that, unlike the Node, does not store any data collected and performs tasks only when its device remains idle. Websites
Websites
Farmer is an ecosystem participant that, unlike the Node, does not store any data collected and performs tasks only when its device remains idle.
Node is an ecosystem participant that makes its computing power, storage space, and bandwidth available for website data collection, storage, and analysis purposes.
What is SEOcare?
Coming soon
SEOcare Platform is a website supervision and SEO* supervision PaaS based on fog analytics network and blockchain technologies; it also provides real-time AI-based and customer experience-based rankings of SEO companies.
SEOcare Platform is a website supervision and SEO* supervision PaaS based on fog analytics network and blockchain technologies; it also provides real-time AI-based and customer experience-based rankings of SEO companies.
* Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through improving it's rankings in the organic search engine results (e.g. Google).
SEOCARE
SEOCARE
Website monitoring system based on decentralized
analytics network
100% transparent
and risk free
blockchain-based
SEO services
AI-based rankings
Global SEO company rankings
Customer experience
based rankings
Market size and growth rate
According to Borrell Associates, SEO marketing spending in USA only is estimated to be 72.02 billion US dollars
in 2018 and will increase by 10% by 2020.
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
SEO spending in USA
Solving the problem
of lack of interaction transparency with
SEO vendors
The most common way SEO vendors confirm the work done is by providing one-time, weekly or monthly reports. These reports contain up to 100 text pages and various graphs. Professionals use such complex reports in order to avoid providing the reasons for which tasks were performed. Unscrupulous SEOs try to hide a lack of action or the small number of tasks performed in this way.
SEOcare
01
How it usually
works
Lack of objective data on tasks performed, weak communication, interaction in the form of "report - payment"
SmartContracts
CUSTOMER
SEO vendor
02
How it works with SEOcare
With the help of Smart Reports, SEOcare allows SEO services customers to receive reliable data on tasks performed and to evaluate their potential benefit. Smart contracts allow customers to pay only after the work is really done or once KPIs are reached.
SmartContracts
Smart
Contract
SmartContracts
SEOcare
Analytics
SmartContracts
Customer
Experience
score
CUSTOMER
SEO VENDOR
AI-based
score
PAYMENTS
PAYMENTS
Verified report
KPI status
Errors detected
Report is done
Solving the problem of the lack of objective data on website metrics and the likelihood of their improvement
SEOcare
As a rule, customers are not able to interpret site metrics correctly (e.g. from Google Analytics) and to measure SEO performance, due to the fact that they are not SEO experts themselves. Thus, they often give up working with good SEO vendors in the initial stages or continue working with fraudsters for a long time.
01
How it usually works
SEOs draw customers' attention only to specific information in their reports that highlights their work performance, potentially concealing some negative aspects. Customers are forced to evaluate SEO vendors without seeing the whole picture.
Analytics
CUSTOMER
SEO VENDOR
Rankings
Rankings increase
Tasks
The tasks are done
Traffic
Organic traffic
drops
02
How it works with SEOcare
The SEOcare platform allows businesses to get access to objective data on their SEO progress (set out in a simple and comprehensible way), and to grant access to this data to the selected vendor. Moreover, the platform assesses the potential benefits of the tasks performed.
SEOcare
Competitors
- Rankings
- Traffic
- Visibility
- Website changes
SITE HEALTH
- Availability
- Penalties
- Viruses
- Speed
Website changes
- Content changes
- Visual changes
- Technical changes
- Off-site SEO changes
Analytics
- Rankings
- Traffic
- Conversions
- Inbound links
CUSTOMER
SEO VENDOR
Website access credentials protection and decentralized backups
Customers usually do not create additional website access credentials for SEO vendors and do not change the passwords after the contract is terminated, while SEOs share the customer's passwords with each new employee. As a result, it is almost impossible to determine, for example, who deleted some important information from a website or made some changes that led to a drop in SEO rankings.

SEOcare allows the creation of temporary access credentials to the website for the SEO vendor and tracks all its actions, as well as enabling the website to be restored from backup anytime in just one click.
SEOcare
Activity
log
Internal
storage
FTP, CMS ACCESS
WEBSITE CHANGES
BACKUP
TEMPORARY ACCESS
WEBSITE CHANGES
BACKUP
RECOVERY
CUSTOMER
SEO VENDOR
SEOcare Nodes
Decentralized data storage
WEBSITE
SEO vendor rankings based on AI scores and smart contracts-based customer experience scores
There are no trusted sources or clear criteria for choosing an honest and effective SEO vendor, while its unprofessional actions can cause serious harm to a business. SEOcare gives customers the opportunity to choose an SEO vendor on the basis of the results it has delivered to its clients, as well as on the basis of scores from other customers who have actually worked with this vendor.
AI-based & Smart contract based raiting
AI-based & Smart contract based raiting
Benefits of using SEOcare
FOR CUSTOMERS / WEBSITE OWNERS
Benefit
FOR SEO VENDORS
Increased revenue from SEO
Reduction of financial losses from working with bad SEO companies/fraudsters
Transparency of work performed and results obtained
Ability to pay only after the work is really done or as soon as a KPI is reached
Easy access to foreign SEO vendors
Website change and health monitoring
Website access control
Website damage protection
Credible rankings for SEO vendor selection
Driving new customers from SEO companies rankings
LTV and customer loyalty increase
Enhanced customer website analytics and website health monitoring
Website change monitoring and correlation with results
Objective AI-based evaluation of work; protection against fake reviews
Powerful SEO client dashboard and credible reports
Access to foreign customers
Ability to bill customers after the work is done
or results are obtained without the risk of not receiving the payment
Opportunity to participate in data collection, storage and processing in order to receive services cheaper or free of charge, or to get additional earnings
FOR OTHER PARTICIPANTS
Opportunity to earn on the collection, storage and processing of data for the SEOcare ecosystem
Our data
SEOcare is building the world's largest network of decentralized data collection, storage and processing. Community members will be able to provide their computing resources and bandwidth for creating a distributed database of website content, website change history and its metrics. Based on this data, the SEOcare team and third-party developers will be creating powerful analytical tools, increasing payouts to SEOcare Nodes and Farmers.
In-house crawlers
SEOcare Analytics
Data vendors, ISPs Panel data SEOcare Nodes Farmers Closed source data Open source data Google Analytics Google Search Console Websites content Screenshots Inbound links Rankings, snippets
SN token
The SEOcare Network utility token (SN) is a key component of the SEOcare ecosystem and is designed as a medium of exchange between its participants. The goal of the SEOcare team is to achieve wide SN token adoption, initially in the SEO industry and later among other web professionals.
Token use diagram
Smart Contract Customer SEO VENDOR Professional services Subcontractors SEOcare Farmers Web crawling SEOcare Nodes Web crawling, processing and storing data Data vendors Refferals Payments SEO budget Payments SEO budget Payments Subscription Payments Payments Subscription Advertising services Payments Payments Payments Payments
SEOcare demo

The demo version allows you to try out
the functionality of interaction with SEO
vendors and of website/SEO supervision.

The following features are included:
website owner (customer) dashboard,
website metrics tracking, interaction
with SEO vendor, website backup and
restore, project settings.

Roadmap
1
Since Q2 2005
In-house SEO software development. Automation of customer interactions based on several models... more
2
Since Q3 2014
FS-Quote development – a system for interacting with potential SEO customers based on... more
3
Q1 2017
The concept of a decentralized web analytics network and SEO supervision platform has been proposed and approved by... (808) 530-3337
4
Q2 2017
The team was augmented with blockchain technology specialists, who designed the interaction of customers and...239-462-4319
5
Q3 2017
Defining Smart Reports logic. Development of smart contracts prototypes for CPW (Cost per work) and CPC (Cost per click)... more
6
Q4 2017
Designing a decentralized SEOcare Network architecture; attracting new team members;... (615) 502-3497
7
Q1-Q2 2018
Stage 1. Development of in-house web crawling system; purchasing equipment for in-house web crawling system... 418-962-2607
8
Q2-Q3 2018
Demo version of SEOcare Platform released: dashboard... more
9
Q3 2018
MVP of SEOcare platform released: customer and SEO vendor dashboards... more
10
Q4 2018
SEOcare Network: nodes applications v1 for decentralized web crawling released... more
11
Q1 2019
Stage 2 of SEOcare ecosystem development. SEOcare Network: applications for farmers and browser...804-928-5671
12
Q2 2019
Extending the SEOcare Nodes and Farmers pool, transitioning the network to the entire web crawling... 848-246-2513
13
Q3 2019 and further
Stage 3 of SEOcare ecosystem development. Release of new products aimed at digital marketing professionals... more
Since Q2 2005
In-house SEO software development. Automation of customer interactions based on several models: monthly payments, payments for rankings achieved, payments for traffic. Development of modules for service cost calculation, billing, employees' motivational indicators calculation, website rankings tracking, website change monitoring, etc.
Since Q3 2014
FS-Quote development – a system for interacting with potential SEO customers based on interactive business proposals (BP). The system features: BP creation/sending; agreeing terms and conditions interactively; forecasting results; integration with ERP and VoIP; interactive communication between analysts, sales managers and customers; monitoring customers' activity, etc.
Q1 2017
As part of the Traffic & Conversion Summit 2017 in San Diego, USA, the concept of a decentralized web analytics network and SEO supervision platform has been proposed and approved by the leading digital marketing professionals.
Q2 2017
The team was augmented with blockchain technology specialists, who designed the interaction of customers and SEO vendors through smart contracts. Research carried out on the peculiarities of international SEO markets. On April 1, 2017, the SEO.care domain was purchased.
Q3 2017
Defining Smart Reports logic. Development of smart contracts prototypes for CPW (Cost per work) and CPC (Cost per click) interaction models. Interest in the platform from both local and international businesses confirmed.
Q4 2017
Designing a decentralized SEOcare Network architecture; attracting new team members; preliminary negotiations with data providers. SEOcare Platform: user interface prototyping.
Q1-Q2 2018
Stage 1. Development of in-house web crawling system; purchasing equipment for in-house web crawling system; designing user (customers and SEO vendors) dashboard interfaces, global SEOcare rankings.
Q2-Q3 2018
Demo version of SEOcare Platform released (client account): dashboard, metrics, vendors, backups, settings. Integration of Google Analytics and Google Search Console. Development of website change and off-site SEO change-tracking functionality.
Q3 2018
MVP of SEOcare Platform released: customer and SEO vendor dashboards; implementation of their interaction using Smart Reports v1. The functionality of checking the tasks performed through Smart Reports added. Website access credentials protection released. Smart Contract Builder released. The release of cloud website backup system.
Q4 2018
SEOcare Network: nodes applications v1 for decentralized web crawling released. The first version of SEOcare platform released. Smart Reports v2. The functionality of participants' interaction on the basis of smart contracts on CPW (Cost per work) and CPC (Cost per click) models released. The launch of global SEOcare rankings and SEO vendor scoring based on AI and machine learning. The functionality of participants' interaction on the basis of smart contracts on CPA (Cost per action) model released. The launch of US office.
Q1 2019
Stage 2 of SEOcare ecosystem development. SEOcare Network: applications for farmers and browser extensions released; implementation of the distributed database. The release of decentralized website backup system. iOS and Android apps for SEOcare Platform released. Launch of EU office.
Q2 2019
Extending the SEOcare Nodes and farmers pool, transitioning the network to the entire web crawling, building a distributed inverted index. Substantial increase in number of partner agreements with data providers. Launch of SEOcare Academy. Increasing the presence in Latin America. Launching API for third-party developers to access SEOcare Network.
Q3 2019 and further
Stage 3 of SEOcare ecosystem development. Release of new products aimed at digital marketing professionals. The following tools are now possible to build on the basis of our decentralized web analytics network: entire web websites change monitoring, website traffic analytics, traffic source analytics, keywords analytics, inbound links analytics, PPC advertising analytics (including Google Display Network), webpage contextual analytics (for programmatic and other needs), commercial data monitoring, social media data analytics, online reputation monitoring, web technologies usage analytics, etc. Geographical and technological expansion to China and Southeast Asia.
Our team
Photo
Anton Danilenko
CEO at SEOcare
Anton is a seasoned entrepreneur with over 20 years of experience in the field of SEO and IT. Born in the Czech Republic, at the age of 16 he created the biggest IRC network in Russia (IrcNet.ru) by uniting 62 regional ISPs in one chain.

While studying in MEPHI, he worked as a Unix Systems Engineer in a hosting company and later as a Senior Information Security Specialist at Positive Technologies, a leading global enterprise security solutions provider.

After that, he founded a systems integrator company, which was an exclusive partner of Ardence, Inc. (USA), a software-streaming technology developer (acquired by Citrix in 2007), Microsoft Gold Partner, Oracle Partner, etc. Since 2009 he has managed Fruitful Solutions, an award-winning SEO and web development company.
Fruitful Solutions
Existing business
The SEOcare platform was originally started as a project of the Fruitful Solutions company by it’s owner Anton Danilenko in March 2017. Fruitful Solutions is one of the biggest SEO companies in Moscow according to CMSmagazine rankings. In December 2017, it was named as a “digital breakthrough of the year” by the respected RUWARD ranking agency. Among clients are: Tele2, VTB, Stockmann, Wurth, Federal Mogul, Ammeraal Beltech and many others.

Fruitful Solutions is also a professional web development company. Started in 2005, it provides various solutions to its corporate clients (banks, real estate companies, appraisal companies) including custom CRM systems development and BPM systems development.

Since 2005, it has been developing in-house SEO task automation software and FS-Quote – a system for interacting with potential SEO customers based on interactive commercial offers.
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Taras Halturin
СTO
Before joining SEOcare, Taras held the key position of Head of Software Development at Kaspersky Lab. He was in charge of creating the architecture and implementing the cloud product. Prior to that, he worked at the mobile operator Yota on the cloud version of PCRF. Prior to Yota, he developed a new billing system for VoIP services in VEON (Beeline mobile operator). Also, Taras is the prizewinner of the International Open Source Competition “Trophees du Libre” where he presented GSQL - an integrated database development environment.
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Gabriel Gutierrez Velez
CMO
Gabriel joined our team, having the rare combination of experience in business planning and marketing. He began a career of the entrepreneur as CEO of the marketing agency. The last couple of years he devotes blockchain technology. Gabriel is the founder of Baikal Mining company, that built the biggest mining farm in Russia with more than 20 MW. Gabriel has bachelor's degree from Bauman Moscow State Technical University in automation engineering and master's degree from Higher School of Economics in Business Administration and Management.
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Max Jackson
VP Sales
Max joined SEOcare also being the co-founder of “EZbridge” and visiting professor at Moscow State University Business School. Particular expertise in building international networks through organic growth, resource optimization, and acquisition. 12 years experience managing networks of companies across Europe, Middle East, Africa and the Asia Pacific Region. The keen interest in the high technologies and the new communications possibilities.
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Don Craig
VP Strategic Partnerships
Don has been actively working in International Business Markets at various senior-level positions since 1993. His nearly 30-year-career spans across the insurance and business consulting fields. He is highly specialized in Negotiation, Business Planning, Operations Management, Design Management, and Facility Management. He has held executive and partner-level positions at over a dozen companies around the world, specializing in business development.
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Irina Prokhina
Head of Business Development
Irina joined the SEOcare team with a strong background of over 14 years in IT-product sales. Her previous role was Head of Business Development at Tolkotolk – at the company engaged in social media advertising automation SaaS. Before this, Irina was the Key Account Manager at Belkin International, making deals with clients from USA, Europe, Latin America, Asia, Australia and New Zealand. Her first role was sales manager at Barnsley Sound Organization.
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Chris Cartwright
Chief Editor
A rare combination of editing experience at The Independent newspaper (5 years), with a deep technical/programming background, gained at Cambridge Consultants (8 years) and world-class business consultancy experience at McKinsey (7 years) makes Chris ideally suited to be the chief editor at SEOcare. Chris is a Cambridge University graduate with degrees in natural science and theoretical physics. His career started with developing various AI solutions and systems software for the MoD. Then he moved to business consulting.
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Andrew Mailen
Technical Writer
Andrew Mailen is the top writer in Venture Capital & Investing on Medium.com. The Co-Host on Building the Blockchain Radio. Founder of TheBlockchainWriter.com and BountyBase.com. With over a decade spent working in the communication industry and as a serious writer, his specialty is short form digital journalism with very subtle ad language. He began seriously interested in blockchain technology and cryptocurrency as a student at The University of Scranton.
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Elena Kudasheva
CFO
Elena is a qualified accountant with a strong track record. Prior to SEOcare, she was Chief Financial Officer at CK “Stroyregion” – a company that constructs refineries. Elena has been working in the accounting and auditing fields since 1993. Clients included pharmaceutical, certification, construction, IT, petroleum and SEO companies. She first served as the chief accountant at the Indian pharmaceutical company “Shreya life sciences”. Elena is a true accounting virtuoso, regardless of the employer’s sector.
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Egor Perezhogin
COO
Egor began his career in the blockchain industry at the CREDITS project, where started as a PR Manager. Then he was promoted to Project Manager and Chief Editor. Egor performed a wide range of tasks during all stages of development and ICO: conducted the work of the departments, managed the contractors, and developed advertising campaigns. Prior to that, Egor served as a business consultant, where advised clients on the appraisal of intangible assets. Earlier in his career, from 2008 to 2016, Egor was a journalist: worked in hot spots, interviewed politicians, did business research and analyzed IT products.
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Paul Krijanovski
Head of Search
Paul headed the International SEO Department at Fruitful Solutions from 2014 to 2018. Pavel has more than 10 years of experience in the field of SEO. Skilled in developing services for analyzing big data and automating of SEO processes. He was at the forefront of developing the FS-Quote – a system for interacting with potential customers of SEO services and managed the development of an ERP system for SEO business. He is an advocate of Agile methodology in web development.
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Samir Akhmedov
Senior Project Manager
Samir is a web development manager with 5 years’ experience. Before SEOcare, he worked as a Project Manager in two web development companies. Several Highload systems, CRM and e-commerce projects were developed under his leadership. Samir had professional success even before university. While at a high school he created one of the biggest p2p file sharing website.
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Denis Makarov
Senior Back-End Developer
Denis is a Senior Python Developer (full stack) with 5 years’ experience in developing mobile and web applications. His professional skills include Python3, REST API, Django, Django Rest Framework, GeoDjango, Celery, RabbitMQ, PostgreSQL, Jquery, Angular, Bootstrap, HTML5. Prior to SEOcare, he developed back-end logic for Medical Note applications for the B2C and B2B segments at Mons Studio. As a team leader there, Denis planned sprints, managing projects and reviewed code.
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Julie Ann Browse
Event Manager
Julie Ann Browse joined the SEOcare team with a substantial professional background in teaching English and Interpreting. She is a blockchain enthusiast, experienced volunteer and citizen of the world.
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Dmitry Vakhnin
Blockchain Developer
Dmitry is a part of SEOcare’s Blockchain Team (Ethereum and Solidity). Before joining SEOcare and entering the blockchain industry, he was a veteran with experience in languages such as JavaScript, JQuery, and Node.js.
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Nikita Sergeev
Back-End Developer
Nikita joins SEOcare’s Decentralized Analytics Network Team with over 4 years of experience working in a variety of programming languages, including C/C++, Python, and PHP.
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Alex Zolotukhin
Senior Back-End Developer
Alex joins SEOcare’s back-end team with 6 years of experience as Senior-Level Developer. He is experienced in Golang and PHP. Also he has an advanced degree in Engineering.
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Denis Barinov
Head of Analytics
Denis is an experienced web analytics professional. Prior to SEOcare, he was the head of the SEO in Fruitful Solutions – the parent company of SEOcare – for the last three and a half years.
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Julia Dyakonenko
Senior Visual Designer
Julia has 7 years of experience across the tech industry as a web & graphic designer. She joined the team of SEOcare from the very beginning of the project, using her various talents to push the project ahead
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Dmitry Lyutov
SEO Specialist
Dmitry has three years of experience working across various positions in technology analysis. Most recently, he’s head positions in SEO optimization and web analytics.
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Alina Dmitrenko
Back-End Developer
With a graduate degree in Analytical Software and 3 years of experience working as a Back-End developer, Alina brings a scholarly and practical perspective to SEOcare’s team.
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Ilya Stolnikov
Marketing Manager
Ilya is a business development specialist with 10 years of experience in marketing and sales. His previous two years exclusively focused on blockchain and cryptocurrencies as a marketing specialist at CREDITS.
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Alex Peshkov
Junior Front-End Developer
Well-rooted in Javascript, Node.js and jQuery, Alex joins SEOcares Front-End team with a wide range of talents. He holds a Bachelor’s degree in Information Technologies.
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Vadim Ionkin
Business Development Manager
Before Vadim devoted his career to blockchain, he worked for 6 years at various finance and tech positions, including a broker on a fund Exchange. He also served as the advertising lead at the largest trading center in Moscow.
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Anastasia Bulycheva
HR Manager
Anastasia is an HR and recruitment specialist for IT companies with 6 years of experience. She has spent the last year as a recruiter in the crypto industry, which will add to the perspective of the adaptation and appraisal staff.
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Alex Dimitrienko
Blockchain DevOps Engineer
As part of our Deployment and CI/CD team, Alex brings 6 years of experience working as System Administrator and DevOps Engineer. He is skilled in Linux/Unix, Docker and Kubernetes, CI/CD services, Python.
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Victoria Afonina
SEO Specialist
Victoria is still completing her studies at the Mendeleev University of Chemical Technology. While in school, she has spent the past year and a half working in the tech industry as an SEO specialist
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Alex Goncharov
Full Stack Developer
Alex possesses Masters Degrees in Management and Automated Data Processing. As part of the front-end team, Alex has 4 years of experience in Javascript, React, Flux (Redux), and Flow (TypeScript)
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Sergey Popov
Content manager
Sergey has been working extensively as a content manager since 2014. Throughout his experience, he has gained a wide knowledge of various Content Management Systems functionality and is well-versed in the field.
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Julia Klukina
PR Manager
Julia has extensive experience working in the advertising industry as a manager for 6 years before joining SEOcare. Her experience also includes various internet marketing and online advertising positions.
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Dmitry Laputin
Digital Marketing Specialist
Dmitry has 5 years of marketing experience, which includes incorporating various technology into sales & customer service platforms. He is skilled in influencer marketing, paid advertising and SEM.
Locations
Sunnyvale, USA
640 W California Ave,
Sunnyvale, CA 94086
Moscow, Russia
4th 8 Marta street, 6А,
4th floor
London, UK
Coming soon
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SEOcare is a decentralized web analytics, website supervision and SEO supervision platform based on blockchain technologies.
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